add multiple delivery dates for benchmark email

#Add multiple delivery dates for benchmark email full

An email marketing service with a good reputation helps get your emails to the inbox of your intended recipients. When choosing email marketing software, you must consider the company’s sender reputation.

The number of complaints from recipients.

Several factors contribute to a sender’s reputation. The higher your score, the more likely your emails will get delivered to your recipients’ inboxes, and the lower your score, the more likely your emails will end up in recipients’ spam folders or get bounced altogether. Your sender reputation is a score that mailbox providers use to determine whether they should deliver your emails to their users. When it comes to email deliverability, your sender reputation is everything. īoth, however, can have an impact on your email sender reputation. If your goal is to boost engagement, focus on lowering your unsubscribe rate. If your goal is to deliver your emails, you should focus more on reducing your bounce rate. On the other hand, the bounce rate refers to the percentage of people who do not receive your emails because the recipient’s mail server returned them.īoth KPIs are important, but the one you focus on would depend on your goals. These include poor list quality, irrelevant content, or sending too many emails.

A high unsubscribe rate could be a result of several factors. The unsubscribe rate refers to the percentage of recipients who use your email’s unsubscribe link. Here’s a closer look at each one and how they compare. Two of those KPIs are the unsubscribe rate and bounce rate. There are several key performance indicators (KPIs) of email campaigns that you must pay attention to as a business owner. That said, take steps to reduce both types of bounces. However, hard bounces will do so quickly since they’re permanent failures. Both hard and soft bounces impact the deliverability of your emails negatively. On the other hand, a lot of soft bounces could indicate that a spam filter is blocking your emails or that the recipient’s mailbox is full.Įither way, keeping an eye on your bounced emails is important. If you experience many hard bounces, your mailing list likely contains incorrect or outdated information. In most cases, a hard bounce will make the email permanently undeliverable, while a soft bounce may only be temporary.

#Add multiple delivery dates for benchmark email full

Soft bounces happen when you send an email to a valid email address, but your email gets returned due to a temporary issue (such as a full inbox). Hard bounces occur when you send an email to an invalid or inactive email address. Soft BounceĪs we’ve mentioned earlier, there are two types of email bounce rates: hard bounces and soft bounces. So if you send 1000 emails and 100 come back undeliverable, you have a bounce rate of 10%. A hard bounce is a permanent deliverability issue.Įvery returned email has an effect on your bounce rate since the rate is based on a percentage. Or it could be a ‘hard’ bounce, which means the email domain no longer exists, the account has been closed, or the address contains a typo, and the message will never be able to be delivered. In that case, a later attempt (or a few) will be made by your server in the hope that it’ll get through.

Now, this might just be a ‘soft’ bounce, meaning the email couldn’t be delivered for potentially temporary reasons, like an overly full inbox or a too-large message. Instead, they were bounced right back to you as undeliverable. Your email bounce rate is the percentage of the emails you’ve sent that weren’t able to reach the recipient’s inbox - or even spam. Let’s dive into everything regarding email bounce rate, including some powerful ways to make sure your emails land smoothly in your subscribers’ inboxes. Meanwhile, if you see your email bounce rate is over five percent, it’s time to bring that number down to a healthier range by taking some actions.įortunately, reducing the email bounce rate doesn’t have to be a head-scratcher. It means for every 100 emails you send, it’s normal to see two emails be returned to you. According to a study, the accepted benchmark for email bounce rate is around two percent. The higher the email bounce rate you have, the higher chances it’ll hurt your email deliverability. Whether your subscribers no longer have access to their emails or the email server is under construction, it happens.

Can you even imagine the horror?īounced emails aren’t a new kid on the block when it comes to email marketing. But, after you send them, a large chunk of your subscribers end up not getting it. After all the sweat, blood, and tears you gave to craft a valuable email for your subscribers, it’s finally time to hit the send button.