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Instead, focus on high-impact keywords that play to your target market. The last thing you want is to sound like you’re trying to prove you’ve actually read your own book. Don’t overwhelm them with a blow-by-blow summary. The blurb is where you tell readers what your book is about - without giving away the goods before they’ve paid. Blockquote: this is the text you want formatted as an indented quoteĭon't explain every detail - just give the reader a taste of what to expect.Italics: this is the text you want in italics.Bolding: this is the text you want in bold.You’ll want to keep your blurb relatively simple, visually speaking, but this opening is the perfect place to grab attention with one or more of the following:

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Don’t have anything like that just yet? Not to worry - just make your headline snappy and exciting.Īmazon supports formatting for your book description, so feel free to make your headline pop with some different visual styles. One foolproof way to do that is with social validation: offer evidence that other people like your work, whether that’s an impressive sales figure or a quote from a glowing review.

Your opening needs to immediately grab readers’ attention. You’ll want that first peek to intrigue, not confuse. All in all, your book is likely to make first contact with potential buyers as a tiny thumbnail image. On a mobile screen, that is quite literally about the size of a thumbnail. New releases, for instance, are 107 x 160 px, and recommendations go down to a minute 90 x 135 px. On other marketplace pages, book cover dimensions in thumbnails can be even smaller. On your product page, your full-scale cover image will be reduced to about 500 x 333 px. One final, but crucial, note about your cover: make sure it looks good in thumbnail size. You can learn more in our guide to cover design. In the end, they serve to communicate with potential buyers, showing them that they’ve found what they’re looking for in your book. Every genre has its own visual style and favored motifs, and you should use them to your advantage.

That being said, if you do decide to go the DIY route, don’t discount the cover conventions of your genre in an attempt to stand out. Think of it as an investment: you’ve spent all this time writing your ebook, so don’t give readers a reason not to read it by publishing it with a cover that looks unprofessional.

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This is why we recommend that self-published authors hire a professional cover designer. To attract readers in a competitive market and sell ebooks on Amazon, you’ll need to hold your own among Big 5 books - starting with your cover design. Note the preponderance of cool hues and bold typography - all-caps and sans-serif - in these Military Sci-Fi covers. Do you know how many books are in the Military Science Fiction category? More than 20,000. Let's say you’re a huge fan of Ender’s Game, and you’re browsing the Kindle Store for something in the same vein.

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Written by Reedsy co-founder Ricardo Fayet, it'll walk you through everything you need to know about Amazon Advertising step by step - from how to determine the type of ad campaign that will best suit your book to how to optimize your campaigns for profit. We also recommend pairing this post with Reedsy's Amazon Ads for Authors.

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